jump to navigation

戦略/Strategy

知識の伝達

The Communication of ShivBaba’s Knowledge in the World

Introduction

This is a strategy of communication of  ShivBaba’s knowledge and its trial implementation.  We were entrusted the task of conducting this work by a strategy planner working in an international advertising agency in an East-European country.

The project presents how the Brahmins can increase the effectiveness of communicating ShivBaba’s knowledge in specific religious, social and professional groups. It has been created with the aim of:

  1. implementing BapDada’s guidance contained in the murlis and avyakt vanis and present how they work in the field of marketing communication
  2. decreasing costs as much as possible
  3. neutralizing damage and loss caused by the Brahma Kumaris’ long-term activities in the field of communicating ShivBaba’s knowledge and rebuilding the Teacher’s image defamed by them.

The project has been implemented by Pro Publico Bono from the Country of Sunrise. It shows how the Brahmins of the entire world can transmit ShivBaba’s knowledge effectively, invest very little money and achieve very good results. We invite you to go through the strategy along with the cases and see what were the results of its experimental implementation. If you like it and think that it makes sense, you may use it and tell the others on the local and international level to take advantage of this experience.

Key aims and the environment

Shivbaba, the Intellect of the intellectuals, is not only a spiritual father, teacher and guide. He is also a great strategy planner. ShivBaba serves pro publico bono; that is why the main pillar of his strategy is achieving the maximum efficiency and minimum costs while communicating his knowledge clearly in various groups, fields and so on.  So-called ‘efficiency’ concerns two things:

  1. the reach of transmission (ShivBaba’s Message and Pillars of Knowledge should reach all the people of the world)
  2. the clarity of transmission (ShivBaba’s Message and Pillars of Knowledge should sound clear to various religious, social and professional groups)

According to the basic standards of the communication strategy, we can assume that the message has reached the target only when we are absolutely sure that:

1. the addressee has received the message

2. the addressee has read or listened to or seen the message

3. the addressee has understood the message.

If these three conditions have not been fulfilled, we will have to admit that the communication strategy was wrong and the resources invested in actions were wasted. Analyzing the Brahma Kumaris’ activities in the world from this perspective, we have to state firmly that their strategy is wrong. They have been wasting huge amounts of the public money while providing with the reach more or less 0% within the target. A part of the irrefutable proofs have been presented in the site http://propublicobono2.wordpress.com/. Still not estimated amounts of money have been thrown out while organizing useless programs, mega programs, printing and selling BK publications, organizing journeys, meetings, inviting guests and teachers from outside (as if the Brahma Kumaris were supposed to learn from them, instead of transmitting knowledge to them), buying and building houses, flats, founding and erecting temples, building altars and making useless offerings on them, printing propaganda posters advertising bodily gurus and the alleged Trinity in the form of Janki-Gulzar-Prakashmani, organizing birthdays parties, funerals and similar activities that do not differ from those on the path of devotion. Similarly, luxurious cloths, food and drinks as well as furniture have led to too “heavy” spending.

As Pro Publico Bono agents we are appealing once again to the governments and tax offices of all the countries of the world to check thoroughly income and outcome of the Brahma Kumaris, an officially registered religious sect that runs business associated with various fields, and settle down the accounts with them regarding misused public money. If someone would like to join the appeal of PPB and urge the relevant organs of control, the template of the document has been attached here: Appeal to national governments, tax offices.

The Brahma Kumaris, an international religious sect, declare that their activities are charitable and free of cost. However, in every center there are boxes for donations and offerings and the Brahma Kumaris themselves actively encourage people to put money into them. They also ask to give them loans and grants for purchasing new real estates and erecting new temples.

We inform all governments, ministries and tax offices of all countries that this activity of the Brahma Kumaris is against the Law established by the Teacher of the Brahma Kumaris about whom the Brahma Kumaris have been spreading gossips that he died and as a result of it they started to present him officially as a dot suspended in vacuum.

It was stated in the Law that:

1. It is better to die than to ask someone for something.

2. One must not waste even a penny.

3. One must not run a trade company, sect and so on.

4. Once must not invest money in the real estates.

5. One must not erect palaces, establish monastery-like centers or hermitages; ShivBaba’s path is the path of household where the entire family, meaning the mother, father and children live in tune with the highest law (dharma) transforming themselves into perfect and pure beings and through their stage they transform their house into a tower of light, knowledge, love, purity and peace, meaning a temple.

Because of horrible public loss and damage that the Brahma Kumaris have been causing throughout the world, both on the mental and material levels (parts of proofs are available in the site: www.brahmakumaris.info), an alternative communication strategy that measures up to the standards set up by ShivBaba has been presented. We suggest that the Brahma Kumaris go through it and implement it as soon as possible in order to avoid further wastage that will lead fragile world economies to the edge of bankruptcy. The strategy is called ‘Vargikaran Seva’ (literally: the service in groups) and has been published in the Internet in few languages along with cases (examples of implementation), so that all the Brahmins, if they like it, could use it quickly and without efforts, for the public good.

Further, we are appealing to the Brahma Kumaris to stop shoving down people’s throats that Shiva has assumed the form of Dadi Gulzar; that Krishna is the father of the world as well as the father, husband and controller of his mother Gita. The Brahma Kumaris have been spreading this nonsense throughout the entire world and by doing this they have proved themselves to have killed the father on a spiritual level and made God a omnipresent human being. Can we wonder that ordinary people who don’t deal with spirituality on a daily basis say that the world has gone mad and everything is upside down? The Law established by the Teacher of the Brahma Kumaris says about  God:

  1. ‘I am not omnipresent.’ ‘I come in one’.
  2. ‘No human being can be God.’
  3. ‘I don’t come into a body of a virgin.’ ‘I enter the most lustful thorn.’
  4. ‘I enter this one here [meaning Brahma/Krishna] when he is in vanaprastha avastha.’ [meaning after being 60 years old; Brahma Baba was 60 years old in 1947, when he had already established the ashram in Karachi.]

A wider selection of murli points related to this topic, prepared by the local students of ShivBaba’s knowledge has been placed in the link  Realisation Course Part 1


The strategy Vargikaran Seva – implementation in the field of action

Key factors

We invite you to go through the cases placed  http://shivababaparampita2.wordpress.com/

as they show clearly how easy everyone can become an independent multi-skilled officer working for ShivBaba, open his office and work in his business 8 hours a day and achieve success.

An experimental implementation of this strategy in one of the local markets enables us to present you 9 cases plus results which become an irrefutable proof that BKIVV’s strategy of communication is a great mistake, it has consumed huge amounts of money and brought about a lot of damage, human confusion and  waste of the public wealth. The presented cases are ready templates that can be used to generate public interest, stimulate public attention and then show the door to the Ocean of Knowledge.

In case of doubts and questions, please do contact the local Pro Publico Bono servant.

観察者

The practice of being a detached observer

participating observation

We would like to present a simple and a very effective method that ShivBaba and BapDada have been mentioning in their classes many times. It can be used in the process of gathering information about the targeted groups, learning about their habits, customs, likes and dislikes, the present state and so on. If the method is used wisely, one can obtain a lot of valuable information about the potential addressee of the message, meaning a selected group or a PERSON to whom ShivBaba wants send his Message and Knowledge. The gathered data will be helpful in finding the right ‘magnifier’. This in turn will help to create a template in which the unadulterated knowledge should be put. In this way one may enhance probability that once he meets the target, people will be interested in the message and will read or listen to it carefully.

It is not recommended to meet crowds or catch people accidentally, gather them in big halls and expose various people to the same program. Working with big groups is the task for ‘mikes’. They will do it professionally and will ensure that the group is homogenous, the reach is good and the level of understanding the Message – relatively high. Their work will also increase chances to find VIP’s. ShivBaba has emphasized many times that his aim is to meet and work with each spiritual child individually; that’s why all his classes are available through the Internet and they are open to the public. According to what ShivBaba teaches about the Tree of the Cycle, each of his spiritual children is different, belongs to one of 10 main religious groups and depending on which group they belong to and what are their sanskars, their habits in this last birth are specific. Those habits result from having general common traits of the religious group in question and the child’s specific role that he plays in the drama. In order to understand it well, it is recommended to study the class on The Tree of the Cycle in its unadulterated form. That Tree shows the standard matrix of the entire humanity and the history of the philosophical-political thinking in the world. For above mentioned reasons Bap and Dada have mentioned ‘the vargikaran service’ in the avyakt vanis thousands times. They used terms ‘vargikaran seva’ that is ‘division in groups’, ‘making friends with the groups’ and ‘serving them’. ‘Making friends’ doesn’t refer to organizing parties, revelries and wasting resources on useless discussions, cooking, eating, dancing and other similar activities that create circles of mutual adoration. Bap and Dada have repeated many times: ‘One must be a detached observer.’ What do ‘making friendswith the target group’ and ‘being a detached observer’ mean? Vanshidhar Tripathi, a sociologist from Varanasi, who hasn’t received ShivBaba’s Message and Knowledge yet, explains this issue in a very simple words. Please refer to the link http://www.indialinglang.info/Lessonpages/Sadhu.htm

Vanshidhar Tripathi is giving an account of the participating observation and its implementation in the theatre of action in a very approachable way. Brahmins may take advantage of the sociologist’s experience brushing up their Hindi and then put everything into practice to communicate ShivBaba’s knowledge to  Sir Vanshidhar Tripathi. Certainly, he will be positively surprised.

Recapitulating this part, we would like to convince all who have doubts that ‘vargikaran’ and ‘making friends’ with the group in question are right in the center of ShivBaba and BapDada’s communication strategy and they have been teaching this for decades. In other words these two things mean: 1. understanding the Tree of the Cycle, 2. assimilating the method of the participating observation’ to put them in practice in the field of the world service.

Participating observation in short

(based on marketing)

ShivBaba is a Businessman managing the greatest shop in the world. He has two objectives. He wants his staff to provide the clients with the best quality service based on the highest spiritual standards, and the clients (his spiritual children) to receive what they really need, not what mercenary merchants or charlatans are trying to feed them with demanding for it public money. That is why ShivBaba himself uses ‘yukti’ (methods) and tells his staff to understand the meaning and importance of ‘yukti’ and to apply them.

The participating observation is a ‘yukti’ mentioned by ShivBaba thousands times. This method is used in all kind of research. It is applied in marketing, sociology, ethnology, anthropology, psychology. There are many ways of observation. They enable various degrees of ‘interference’ in observed situations, various ways of recording data, various ways of analyzing data and various period of the research. The process itself may be revealed or unrevealed. During the revealed observation, the members of the group in question know that they become an object of a research. Although they may not know what the subject and aim of the research are, they may change their typical behavior. During the unrevealed (hidden) observation, the members of the group don’t know about the research, so their behavior is more ‘natural’. In the second case, recording data without arousing suspicion may be difficult. From the ethical point of view, the fact that in the second case the object of the research can’t openly remonstrate and disagree with it, is mentioned as a weak point of this method.

The participating observation applied in marketing is called “Mystery Shopping” and is one of the qualitative methods used across the world for checking how the staff observe service standards in practice. At its core it uses a very simple an common scenario: ‘suddenly a difficult or demanding client visits our outlet and tries to purchase goods that we advertise’. ‘Mystery Shopping’ enables to compare the quality of the home service with the service of other departments or competitors. The participating observation may be used in order to describe how the staff responds to non-standard situations or how they deal with certain types of clients. It is a very good tool to motivate the staff, since it keep them alert assuming that each client may be a researcher.

Recapitulating this part, we would like to emphasize the great importance of this ‘yukti’. By applying it, each Brahmin child can provide the Father with tangible proofs showing to what extend he (the Brahmin child in question) has become “trinetri”, “trikaldarshi” i “trilokinath”, meaning:

  1. to what extend his third eye of Cognition has opened
  2. how deeply he understands three aspects of time
  3. how efficiently he travels in three worlds: parlaukik, alaukik i laukik.

Can anybody find a better training camp for the crew of the next cycle: sociologists, anthropologists, experts in ethnography, linguists, politicians, strategy planners (marketing is also a battlefield), PR officers, historians, researchers of scriptures, psychologists and so on? Mentioning actors, playwrights is more than too much.

That is why ShivBaba tells the Brahmins again and again: ‘the entire world learns from ShivBaba’. The main problem is ShivBaba’s agents spend too little time in the field of action, they chose wholesale or very often prefer plum jobs in the laukik office. 8 hours of the daily active work in ShivBaba’s business multiplied by the number of Brahmins could make wonders.

フォロー

Get every new post delivered to your Inbox.